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Who's driving the need for collaboration in the workplace?

19th December 2018

Collaboration. The phenomenon that’s taken the business world by storm. To some people, collaboration in the workplace is fundamental for business success. But others feel it’s just another buzzword, with not a lot of substance behind it. It’s so overused, we’re in danger of collaboration fatigue.

From team chat and company intranets, to video conferencing and wireless presentation solutions, there has never been a better time to seriously think about your collaboration strategy.


But who has been the driving force in collaboration in the workplace?

When it comes to collaboration, it’s evident that Millennials have been the generation initially pushing this new way of working. Digitally wired and connected from childhood, Millennials have never been more than a few clicks away from friends and family. This "on-call attachment" has instilled a tremendous social interaction crave. In fact, millennials find tremendous comfort and fulfillment in leveraging these social interactions to seek constant support and reassurance. This is why most millennials prefer working in groups that offer a sense of unity and collaboration over division and competition.

Last year saw the first of the Generation Z’ers join today’s workforce, and collaboration is high on their priority list. Millennials and Gen Z are very focused on how to make the workplace better for everyone, regardless of age. They believe the workplace should be flexible and tech-enabled, and should accommodate and embrace all sorts of people, personalities and work styles.

Generation X or ‘baby boomers’ worked in a very different way 20 years ago. Organisations were built with rigid hierarchies, and employees were accustomed to working independently. In fact 70% prefer to work independently . Generation X are highly educated and skilled workers, and are at the best point in their careers right now. Interestingly though, more Gen X’ers today are raising children, don’t believe they will be retiring when their parents did, and therefore are looking for a flexible work environment.

In fact, stats show that 81% of millennials think ‘state of the art technology’ is paramount to an ideal working environment over perks or amenities. And another recent survey reveals that Gen Z values effective communication over convenience, unlike millennials. They’d prefer collaboration tools with a bit more functionality in order to collaborate more effectively.

Effective communication should not have to be compromised for convenience. These findings mean that Gen Z will put a heavier emphasis on personal interactions and collaboration. While remote work and flexible hours will be important, the results indicate that Gen Z also highly value a physical office space and collaboration tools.

So as Gen Z begin to enter the workforce, employers will need to evaluate all of the tools they use in their physical spaces to ensure they are increasing job effectiveness.

Whilst Generation Z are going to massively drive the need for collaboration technology, and Millennials initiated the need for collaboration in the workplace, Generation X are now also advocates of collaboration, particularly if it allows for a more flexible work environment.

So organisations need to prepare their physical spaces for today’s workforce. And today’s workforce consists of all three generations.

How can you prepare your physical spaces for the future?

By ensuring you have tools in place that serve the needs of Generations Y and Z.

28 percent of workers reported poor communication as the primary cause of failing to deliver a project within its original time frame, according to a survey by the Computing Technology Industry Association.

This is only more evident today. Twenty or thirty years ago, organisations had a rigid hierarchy structure, whereby there would be a key decision-maker. Nowadays, organisations are moving away from one key decision-maker and decisions are being made amongst a wider range of employees.

Therefore communication and collaboration is more important than ever before. Everyone who has a role in making these decisions need to be provided with the correct information.

Tools that are proven to promote collaboration and communication within an organisation include video conferencing, team chat, web-based collaborative platforms, and wireless presentation systems.

If you’re ready to start seriously thinking about your collaboration strategy, and wireless presentation is a key element to your strategy, we recommend you download our free eBook ‘The complete guide to deploying wireless presentation systems’ to give you a start-to-finish plan on deployment.

If you’ve already started your collaboration journey, why not take a free 14-day trial of our award-winning wireless presentation system, DisplayNote Montage?

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