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Product Marketer

  • Location: Flexible, able to travel to Belfast office 1 day per week min.
  • Closing Date: Ongoing

Join the DisplayNote Team

DisplayNote Technologies is shaping the way that people connect and collaborate in meeting rooms and classrooms around the globe. As a product marketer, you are responsible for making your products “fly-off the shelf.”

Your new role

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions and their buying journey. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Main responsibilities:

  • Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Create collateral that will improve sales and marketing efforts as well as the development of DisplayNote products.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Contribute relevant product-related content to the company website and social media channels.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then feed into our sales and marketing processes based on what you learn.
  • Through contact with end-users, build case studies, good news articles, press releases, and similar collateral.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities to support the retention of existing customers and the acquisition of new customers.
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.


Requirements:

  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
  • Proficient in productivity applications such as Microsoft Office, and a CRM (Preferably ZoHo).
  • Comfortable using collaboration tools such as Slack and Zen Desk.
  • Familiar with marketing automation tools such as Mailchimp, and Google Analytics.
  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Bachelor’s degree in business or marketing.

Reporting to the Chief Revenue Officer, you will be part of the DisplayNote marketing team, but, as this is a Product marketing role, it will require working with the DisplayNote product teams, their managers and ultimately the company Chief Operating Officer on a daily basis.

The company is increasingly focusing on the Education sector so experience in this sector would be an advantage.


What we offer:

  • Opportunities for career progression at an innovative and growing company. We invest in our people with first-class personal development and training.
  • Flexible working arrangements.
  • Competitive salary.
  • Training budget.


Apply by uploading CV.

Join the DisplayNote Team

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