SHEIN, the global online fashion and lifestyle retailer, puts customers at the heart of everything they do. Their mission is to make the beauty of fashion accessible to everyone. This ethos has created a vibrant, diverse and passionate workforce, with a foundation of empowering talent.

For Bill Ryan, Director of Enterprise IT EMEA, part of his focus is ensuring SHEIN employees have the right tools and technology to achieve their company mission. Leading the IT teams across EMEA, Bill wanted simple, user-friendly meeting spaces that allowed users to focus on what matters and not hindered by complex setups.

Stressful requests for support

The reality of meeting spaces for Bill and SHEIN staff on a global scale was several bespoke solutions that were not reliable or user-friendly. With users discovering at the last minute that they were unable to connect to calls or meetings, extra pressure was added to Bill’s IT teams to respond to support calls quickly.

SHEIN was faced with a stressful pre-meeting setup for users, extra workload on the support teams and reputational damage due to unreliable solutions.

Cue TanTech, an award-winning IT hardware and software reseller for over 20 years. Phil and his team at TanTech recognized the issues SHEIN was seeing and recommended the meeting room interface Call & App Launching to counteract these pain points.

Completely transforming spaces

To solve SHEIN’s meeting room woes, Bill progressed with 12 Call & App Launching licenses, installed in locations across EMEA and the US. For SHEIN, Call & App Launching brought all apps, video conferencing and platforms into one place.

For SHEIN’s IT support teams, it's a system that requires extraordinarily little support, with flexibility that lets users simply tap and go. The difference Call & App Launching made to the user experience was dramatic.

Bill and his team found Call & App Launching to be very solid with no downtime. Allowing them to create several shortcut tiles for meeting applications. Users simply invite the room to their meeting, so there’s no need to enter meeting IDs, etc. They just connect with a single click.

Why it matters

While meetings can be important, they can also be stressful. And with the wrong setup, it’s hard for employees to put their best foot forward.

By using Call & App Launching, SHEIN has removed a major aspect of this stress, as their meeting organizers have confidence in the technology in the room and can keep their energy focused on the conversation and not the tools needed to facilitate it. With Call & App Launching now present in over 20 meeting rooms, Shein’s team see the value in the consistency and ease of use it brings: