How collaborative tools improve internal communications.

Corporate Communication

Organisations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combining its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation.

Internal communication needs to be consistent, and delivered to all employees, by the same method, at the same time.

A good internal communications strategy should:

• Help staff fully understand the company’s objectives and values;
• Ensure all employees are working collaboratively towards a common goal;
• Develop a more cohesive culture;
• Provide easy access to important information and keep everyone up-to-date;
• Build an element of trust;
• Improve employee retention, engagements and productivity.

Collaborative Tools

Collaboration tools, such as wireless presentation, help with the delivery of these 6 outcomes because they make it quick and easy to get people together and share the company strategy. And, when everyone can understand the company’s objectives and values easily, they tend to be much better at working collaboratively towards their common goals.

When we were researching our wireless presentation solution, Montage, we found that the ability to share their screen via the main display, really helped build trust amongst collegues. The main advantage of screen sharing fot teams is that it keeps things transparent and equal, and no one feels like they’re being kept out of the loop in meetings.

According to research, executives spend between 35-50% of their time in meetings. And, what’s worse is, most meetings are unproductive. Infact, executives consider more than 67% of meetings to be failures. Collaboration tools not only save time fussing over cables, they also make meetings much more interactive. Everyone can contribute and collaborate on ideas, and actually work during meetings. So, instead of meetings being attended to talk about what you’re going to do, utilise this time and just do it.

How Collaborative Tools Can Help

Collaborative tools typically allow people within your organisation to come together, no matter where they are located, and share content and ideas in real time. Usually, it doesn’t matter what device or platform they use.

One of the downsides of a distributed workforce is that off-site workers can often feel isolated and that their opinions aren’t heard as much as those in the office. A collaborative tool, such as a Wireless Presentation System, allows them to contribute and share ideas, even when working remotely. This in turn can help create a more cohesive company culture.

Where wireless presentation systems really add value is that they can also allow users to annotate and add comments, or collaborate on a whiteboard – allowing for creative idea generation. With Montage, we go a step further, allowing content and whiteboards to be saved and shared between teams, ensuring everyone is on the same page, and can see where ideas generated from.

To us, collaboration tools should be simple so that they can be adopted company-wide. No time is wasted searching for cables, or having to bring remote workers into the office. Everyone can connect and share content in a matter of seconds.

Collaborative tools should ensure that every employee’s ideas and opinions are heard. They should also provide a platform for real-time feedback. The upside of this is that employees who feel valued, work more productively and have greater job satisfaction. Research from McKinsey Global Institute found that productivity improves by 20-25% in organisations with connected employees.

Without good communication methods, companies fall behind in productivity, profits, and employee morale.

Don’t let your company fall foul of poor internal communications. Check out our collaborative tools now.

Next Steps…

To see our collaborative solution Montage in action, book a demo now!