Exploring the Advantages and Disadvantages of Virtual Meetings

The COVID-19 pandemic in 2020 had a profound impact on business travel, leading to a significant decline. With travel restrictions, lockdown measures, and the prioritization of health and safety, companies worldwide were compelled to limit or even halt their business travel activities. The reliance on virtual meetings and remote collaboration tools became the norm as organizations sought alternatives to in-person interactions. This decline in business travel not only saved costs associated with transportation and accommodation but also reduced carbon emissions, demonstrating the potential for a more sustainable approach to conducting business in the future.

What are the advantages of virtual meetings?

1. Less spend on travel and expenses across the organization

Less travel means less spending on things like flights, accommodation, food, and catering. This is money that can instead be reinvestment back into the organization for research and development, hiring, personal development, and resources.

2. More accessibility for all employees to engage with clients and colleagues in other locations

While virtual meetings might miss out on the intimacy and productivity of smaller, in-person meetings – they enable the sharing of ideas among wider audiences, increasing participation and contribution.

It’s therefore no surprise that companies worldwide are investing in upgrading their AV set-up to create a more “in the room” experience for those who aren’t in the room.

3. More inclusive workplaces for those who are unable to travel

Virtual meetings are more accessible for everyone who needs to be there – whether they join from home or another country. This increases participation for those who may experience travel restrictions due to things like ill health, childcare, financial restraints, or impaired mobility. And for companies with a globalized workforce, a good virtual meeting policy creates alignment in communication and facilitates integration between teams.

4. Environmentally friendly

It’s no secret that travel, especially by air, is one of the significant contributors to global CO2 emissions. Opting to hold a virtual meeting instead of traveling is a proactive way to decrease a company’s carbon footprint. It’s a significant way to make business practices more sustainable overall.

What are the disadvantages of virtual meetings?

1. Less face-to-face contact with clients and colleagues

As much as we all love wearing jogging bottoms to virtual team meetings, video calls struggle to mimic the richness of face-to-face meetings.

The importance of face-to-face interaction largely depends on the nature of the work, the goals of the team, and individual preferences. In certain situations, such as team-building exercises, brainstorming sessions, or complex problem-solving discussions, in-person contact can enhance communication, foster collaboration, and strengthen relationships. Face-to-face meetings also allow for the exchange of non-verbal cues, which can aid in understanding and building trust among colleagues.

2. Difficult to organize

For facilitators, virtual meetings can prove difficult to manage as you can’t rely on everyone having access to the same meeting technology or physical resources. Experts in remote teamwork often recommend adopting this rule: if anyone is virtual, everyone is virtual; meaning that any meeting with remote participants should be moved entirely into the virtual meeting space.

3. Technical difficulties

Technology issues – be it audio, visual, or internet connections – are insidious when it comes to hybrid meetings. They take up time, degrade the impact of content, and reduce engagement.

Video-conferencing interoperability is also a related issue – there isn’t one unified video platform we all use. And many of the platforms still can’t communicate with each other (although Zoom and Teams made headway on this issue earlier this year). This means you have to rely on your participants all being familiar with the video platform you choose to use or, alternatively, that your meeting room is equipped to handle the platform they prefer to use.

This is something we considered when designing our Launcher meeting room solution. With Launcher installed on the meeting room screen, you can easily launch your scheduled call with ease, whatever the platform. Webex, GoToMeeting, Google Meet, Microsoft Teams, Zoom, Lifesize, BlueJeans…Launcher works with the tools you work with.

4. Less appealing to individuals wishing to travel

Often in a job interview, candidates will ask the question of travel opportunities. For many, particularly graduates, the chance to visit new cities and places is an exciting perk of working for certain companies. Organizations may have to find new ways to entice candidates into the workplace and create a compelling workplace culture if the amount of travel for employees hasn’t went back to pre pandemic levels.

How can organizations future-proof their meeting spaces for hybrid working?

1. Make use of virtual conference spaces

2. Invest in hybrid meeting spaces

3. Make your meeting spaces video agnostic

With the rise of both virtual meetings and hybrid meetings, many organizations face challenges when it comes to supporting the myriad of different video platforms out there. Due to the lack of interoperability between UC tools, IT admins are having to deal with the need to launch calls from different vendors in the meeting space. However, with spaces often vendor-locked, this can lead to security risks and technical issues.

Our call and app Launcher software acts as a smart interface for the meeting room screen. With Launcher installed, employees can walk into any meeting space and instantly launch their scheduled video calls – whether it’s Microsoft Teams, Google Meet, Zoom, Webex, GoToMeeting, Lifesize, or BlueJeans.

Attendees can also sign into the meeting room screen from their personal devices using the Launcher mobile app. Integration with 365 and Google accounts make it easy to access video calls, calendars, and content on any screen, in any room.